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NetFactor has announced the latest release of its patent-pending VisitorTrack technology designed specifically to generate immediate sales from Web site traffic. VisitorTrack automatically captures details on business visitors without requiring Web site registration, identifying who, how and when an online user visited a company?s Web site.

VisitorTrack has been instrumental in Plexis? invitation to submit several RFPs to a variety of prospects, including very large organisations. One sale can apparently account for between $150,000 and $2 million in revenue and VisitorTrack says it has consistently generated leads from identifying Web site traffic.

With VisitorTrack businesses have immediate access to detailed data on their Web site visitors. These include visitor identification in the way the software automatically uncovers and matches Web site visitors with up-to-date business and contact information from Jigsaw Data, the online global marketplace for buying, selling and trading business contact information, as well as how the visitor got there (what specific keywords were used to identify a site within a specified search engine or did the visitor enter in the direct home page address).

Unique behavioural tracking algorithms identifies visitor?s exhibiting the greatest interest by evaluating page views and previous visits to uncover those that are most interested in a company?s products, and the ability to receive e-mails on visitors who are most interested while they are on the Web site is also available.

VisitorTrack helps to convert invisible ?clicks? on a company?s Web site into actionable sales leads. With VisitorTrack?s software as a service delivery model, businesses have immediate access to detailed data on their Web site visitors, including comprehensive data on the visitor?s business and executive contact information from Jigsaw Data. This feature helps companies identify valuable new business leads and eliminates the cold-calling out of new business development.

?Today companies are spending fortunes on paid search ?clicks? and ?keyword? investments,? said M. Christopher Jeffers, CEO and general partner of netFactor. ?With VisitorTrack, we wanted to create and deliver a technology that would completely change the tactics of the online sales and marketing industry, therefore changing the way in which organisations of any size can extract greater ROI from their Internet marketing investments.?